Imports of fresh fruit and vegetables to UK and other European markets provide a significant source of income for smallholder farmers and agricultural workers in African countries. The Food Retail Industry Challenge Fund (FRICH) aims to improve the lives of these farmers and workers, by increasing European imports of food from countries north of South Africa and south of the Sahara.
FRICH supports new ideas that connect African farmers with global retailers in innovative business partnerships. FRICH achieves results by removing blockages to market access and making sure that European shoppers know what differences their purchases make to poor farmers.
FRICH is already supporting 11 innovative partnerships, in Kenya, Democratic Republic of Congo, Malawi, Rwanda, São Tomé and Principé, Ghana, Uganda, Zimbabwe and Ethiopia. These partnerships focus on tea, coffee, a chocolate drink, fresh produce, berry fruits, juice/smoothies, flowers, tilapia fish and vanilla.
Applications for funding as part of the 4th round of FRICH have now been received. Information on future funding rounds will be provided on this website when available.
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