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News & Press photograph

Fairtrade Fortnight 2006: So why should we care about fair trade?


 A man standing over a pile of sacks of produce

Fair trade is an incredibly powerful idea. ByExternal linkbuying a fairtrade product from someone we’ve never met we know that that person will get a fair price for their labour. This helps to mitigate the impact of falling prices for the things poor people produce, like cocoa, coffee and sugar.

Taking action at home to help people in the developing world is exactly what fairtrade is all about.

But for all the success of fair trade products, rich countries need to address the underlying causes of trade inequality, and that is the thornier issue of trade justice.

Rich countries, including the UK, need to do more to create a less distorted trading system. 2006 is the last chance for a deal that will truly benefit poor countries.

The good news is that people don’t have to wait for governments to change lives. We can all make a contribution simply by picking a fair trade product off the shelf. It sends a clear message to the decision makers – give the poor people in the developing world a chance.