Search for Common Ground (SFCG) led GTF programme

GTF Number 170

Football-based Media to strengthen Good Governance and Transparency

Key Fact

• Start date: 1 August 2008
• End date: 1 August 2011
• Amount of DFID funding £4,067,219

Search for Common Ground (SFCG) is an international non-profit organisation that promotes peaceful transformation of conflict. SFCG’s mission is to transform how individuals, organisations and governments deal with conflict - away from adversarial approaches and toward cooperative solutions. Under the GTF, SFCG through its media arm, Common Ground Productions, works with CSOs in at least 10 countries to develop a TV/radio drama series called The Team.  The show is a metaphor for co-existence. Identifiable and empathic characters – footballers, their friends and families – demonstrate how cooperation transcends ethnic, economic and religious differences. SFCG encourages social responsibility, positive engagement of citizens between one another, their families, their communities and their government.