J7 Communicating Using DFID's Website (External)

Background

The DFID website is key to communicating with the general public and stakeholders. Web visitors can find out how our assistance delivers real impact and that it is value for money. DFID is working to make our website more accessible, interactive and engaging for our target audiences, for example with the introduction of blogs and video.

The Freedom of Information Act refers to DFID's obligations on making documents and publications available to the public. The National Archive stores snapshots of the DFID website so that out of date material is still accessible electronically from search engines.

Under its Transformational Government Strategy, the Government is committed to reducing the number of government websites to a single site for each Department, with Directgov and Business Link acting as the main portals for government services and information. DFID is in the process of reducing over 40 sites to a single site - www.dfid.gov.uk. Progress is being monitored by a Cabinet Committee, and any new sites can only be set up with the approval of both a DFID Minister and the relevant Cabinet Committee.

All material published on DFID's website must meet Cabinet Office eGovernment Unit web guidelines and standards.

Website content such as news, press and corporate information is managed by the Online Content Team in Communications Division. The website development and infrastructure are managed by the Knowledge and Information Management Team.

Compliance Tasks

1. If DFID staff want to communicate via the web, they must do so via the www.dfid.gov.uk web address. They must not set up or fund their own external website.

2. Requests to have data placed on DFID's website must be channelled through the DFID Website Team 

3. In cases where material will be produced on our behalf but as part of a wider project with another organisation, the contract must include a statement that ensures that the Website Team is given access to the material and can link to it.

Risks of non-compliance

  • Poorly formatted material may prevent people with disabilities from using our website. It also risks prosecution under accessibility legislation.
  • Multiple, unregulated websites risk confusion of DFID's message and identity among external audiences. They also cause confusion over lines of responsibility and corporate ownership of material on these websites.
  • Damage to the departmental reputation through failing to comply with the government's policy to rationalise government websites.
  • If the website team is not given sufficient notice for new material to be published, this may result in the missing of key publicity deadlines, loss of understanding amongst audiences and loss of credibility among DFID's external audience.
Last updated: 03 Oct 2011